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We all know this is the busiest shopping season of the year. Small business owners will need to plan and strategize how they can gobble up more sales and stand out from their competitors. Here are some marketing ideas to help plan for Thanksgiving and Black Friday: 1. Thank Your Loyal Customers It’s a perfect […]

Milk Bar is a dessert and lifestyle brand. Bon Appétit magazine named Milk Bar “one of the most exciting bakeries in America”. Founded by award-winning pastry chef and tv personality Christina Tosi, Milk Bar opened its doors for the first time in NYC’s East Village in 2008. They quickly became a cult sensation and part […]

There are multiple reasons to upsell, beginning with your competitors, who may contrast their upgrades with your standard service. Upselling gets you feedback, which helps you understand your customers. Finally, it’s a chance to plant a seed, because not all customers buy on impulse. The following 5 methods of upselling have been shown to improve […]

There’s no better time than now to promote your business, and you don’t even need a marketing budget or engineering degree to get started. Today’s ample resources on the internet are simple, automated and free. Here are five ways to use these platforms to build your brand:   1. Create a website: You have only […]

A few well-placed hashtags can help sell your content. When Twitter rolled them out in 2007, bloggers, content marketers and, media companies were early adopters. Today, hashtags are everywhere, from billboards and smart posters to magazines and social media. Here are 5 ways hashtags can help you stand out, get noticed and get more clicks: […]

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